It's A 10 CEO Carolyn Plummer Presents Donation Check to Right Action for Women


CEO Carolyn Plummer presents donation check to Christina Applegate's foundation Right Action for Women   on behalf of It's a 10 Haircare, the first professional hair care company to raise proceeds over an entire year, to help raise better screening awareness and WHIP CANCER!

It’s a 10 Haircare, the well-established line of elite salon shampoos, conditioners, and styling products, celebrates 10 years of success with a robust branding campaign to be rolled out throughout the year. Developed by hair care marketing executive Scott Scharg and former salon owner/stylist Carolyn Plummer, the latest campaign features a National Television and Print Advertising Campaign, a partnership with Christina Applegate’s foundation, Right Action for Women, and a new website design which officially launches today.

The new website experience at features an updated appearance and serves as a complete consumer destination for exploring the brand’s different multipurpose product lines. Additionally, a new online partnership will introduce online purchasing direct from the site – a first-ever function customers have been eager to enjoy since the beginning of It’s a 10 Haircare. “Our brand is honored by the support we receive from our distributors, customers, and loyal salons and stylists,” said Carolyn Plummer, Co-CEO of It’s a 10 Haircare. “We have committed our efforts this year to ensure that customers receive a holistic, positive, and engaging experience when interacting with our brand. We are thrilled to be able to offer new and exciting consumer-based initiatives this year to officially celebrate the brand’s success and unwavering customer support on our 10 year anniversary.”

It’s a 10 has become the go-to brand for consumers and stylists alike due to innovative formulas, simplicity, and flexibility of the line. Additionally, the brand is constantly researching and developing new products utilizing the newest technologies and ingredients available in haircare. In 2015, It’s a 10 launched their “Whipped” collection of products, in partnership with Christina Applegate’s foundation Right Action for Women. As the ONLY professional hair care line committed to donating to breast cancer research 24/7, the goal of this line is to “Whip Cancer” and help women receive advanced screening for those in need. A portion of proceeds for every Whipped product purchased will be donated to RAW – all year long. It's a 10 Whipped Styling Balm print ads can be found in Allure, Cosmopolitan, Glamour, InStyle, NewBeauty, People Stylewatch and Real Simple Magazines.

In addition to the Whipped Campaign, It’s a 10 is also being supported by a National Television Advertising Campaign. Following a decade of tremendous growth for the brand, It’s a 10 Haircare has taken their story to national television, with a consumer-driven free sample advertising campaign. Featured on networks such as Bravo!, E!, and TLC, consumers are able to redeem a *free 2oz bottle of the Miracle Leave in Product via “Our Miracle Leave-in Product is #1 in America for a reason,” said Scott Scharg, Co-CEO of It’s a 10 Haircare. “We know that once consumers try our product, they will be customers for life. Our sampling campaign is enabling hundreds of thousands of people nationwide the chance to use 1 product with 10 benefits. We know this campaign is a ‘10’ and look forward to sharing our story with the rest of the world through this initiative.”

“It’s a 10 Haircare strives to continually develop products and solutions for consumers to help achieve amazing results in the salon, and the same great salon-like results at home,” says Carolyn Plummer. “We are looking forward to an exciting year, with a robust campaign and new product line launches to continue to grow with our customers and partners.”