ASICS® America Joins the Fight against Cancer with Fall Charity Collections


ASICS® America expands its charitable initiatives with three unique partnerships for the fall of 2013. In September, October, and November, ASICS® will launch three distinct collections to benefit Cookies for Kids' Cancer, past charitable partner Right Action for Women (RAW), and the Prostate Cancer Foundation, respectively. Over this three-month period, ASICS® pledges to donate a portion of sales from each collection to its affiliated charity. The non-profit program reinforces ASICS®' founding mission to support a "sound mind, sound body" and to aid in the fight against cancer in the United States.

"We were so inspired by our first-ever breast cancer awareness collection last year that we knew we wanted to expand our commitment to the ongoing battle against cancer in 2013," commented ASICS® America Director of Marketing, Shannon Scott.. "ASICS® is honored to partner with these esteemed non-profit organizations. We hope to increase awareness around the fantastic work these charities do in the fight against a disease that touches millions of lives each year."
ASICS® will support the following causes and organizations:

  • Childhood Cancer Awareness with Cookies for Kids' Cancer: Committed to raising funds for research to develop new, improved treatments for pediatric cancer, the #1 disease killer of children in the United States, Cookies for Kids' Cancer raises funds through community events across the country. To show support for the cause, ASICS® is launching a gold product collection, the official color of Pediatric Cancer, during Childhood Cancer Awareness Month in September.
  • Breast Cancer Awareness with Christina Applegate's Right Action for Women (RAW): ASICS® will again join forces with RAW, a charitable services fund of the Entertainment Industry Foundation, that helps provide assistance to women who are at increased risk of breast cancer. Expanding upon the popularity of last year's RAW collaboration, ASICS® will launch new additions to its limited edition pink collection in October 2013.
  • Prostate Cancer Awareness with Prostate Cancer Foundation (PCF): Utilizing unique strategies for identifying and investing in the most innovative and results-driven research programs, the Prostate Cancer Foundation has generated life-saving results in the fight against prostate cancer. In the past three years, research supported by the Foundation has helped deliver five new drugs for patients with advanced disease. ASICS® will support the cause with a bold, bright blue product collection in November 2013.

Each ASICS® charity collection will include customized footwear, featured in colors representing each cause. The September collection will feature a bold gold palette, October will feature an eye-catching pink with pink ribbon embroidery, and November will showcase an electric blue color.

For more information on ASICS® AMERICA and the 2013 charity collections, please visit Be sure to follow @asicsamerica on Twitter for additional information this fall.

About ASICS®
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS® is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic shoes, apparel and accessories. For more information, visit

About Cookies for Kids' Cancer
Cookies for Kids' Cancer was founded by parents inspired by their son's fight against cancer. Today pediatric cancer remains the number one disease killer of children in the United States, due in large part to a lack of funding for research into new and improved therapies. Through the concept of local bake sales and online cookie sales, Cookies for Kids' Cancer inspires individuals, organizations, and businesses to join in the fight against pediatric cancer by raising the funds and awareness necessary to change the face of pediatric cancer and provide more families with the hope they deserve. Cookies for Kids' Cancer grants funds raised to leading pediatric cancer research facilities including Memorial Sloan-Kettering Cancer Center, St. Jude Children's Research Hospital, Children's Hospital of Philadelphia, Texas Children's Cancer Center and Dana Farber Cancer Center. For more information, visit Follow on Facebook at and Twitter at

About Right Action for Women
Right Action for Women was established in 2008 by award-winning actress Christina Applegate, as a charitable services fund of the Entertainment Industry Foundation, Hollywood's leading 501(c)(3) organization. After receiving her breast cancer diagnosis, Applegate created the fund to encourage young women to understand what it means to be at an increased risk for breast cancer and the importance of appropriate breast screening. Right Action for Women supports programs that help remove the financial obstacles that many individuals face when accessing breast cancer screenings. For more information, please visit

About the Prostate Cancer Foundation
The Prostate Cancer Foundation (PCF) is the world's largest philanthropic source of support for accelerating the most promising research for better treatments and cures for prostate cancer. Founded in 1993, PCF has raised more than $530 million and provided funding to more than 1,600 research programs at nearly 200 cancer centers and universities in 16 countries. PCF advocates for greater awareness of prostate cancer and more efficient investment of governmental research funds for transformational cancer research. Its efforts have helped produce a 20-fold increase in government funding for prostate cancer. More information about the PCF can be found at

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